The true success of a station – those extra dollars at the margin of operations – is linked directly to the proficiency of the sales force. What you invest in their training has a multiplier affect on the bottom line. Regrettably, even some of the most successful stations (and often they are at the greatest risk because they operate comfortably above breakeven) fail to maximize the effectiveness of their sales teams. Paramount Media Advisors has a proven, 3-day training seminar that builds core strengths at the individual sales representative level, and – more importantly – at sales management level. Remember, the top sales person is often promoted to Sales Manager, but selling and managing are vastly different disciplines. If the need for guidance is beyond the scope of our 3-day training seminar, we can customize an ongoing partnership.
